Why climate comms needs dancing ponies
Lisa Merrick-Lawless, Co-Founder of Purpose Disruptors and Co-Creator of the Agency for Nature, shares why climate comms needs a creative overhaul.
Read moreLisa has over 20 years of experience in marketing and advertising, working with some of the world's biggest brands. In 2019, she experienced a climate reckoning and redirected her skills towards co-founding Purpose Disruptors, an award-winning non-profit transforming the advertising industry to work in harmony with the natural world.
In 2021, she launched the Good Life 2030 project, aimed at redefining the concept of a ‘good life’ by shifting focus away from consumerism toward connection. The project has yielded campaigns reaching millions, a creative exhibition at the Tate Modern, and most recently, the Agency for Nature – the first Creative Agency for All Life on Earth, garnering attention from BBC, The Irish Times, Mashable, Vogue Business, and It’s Nice That.
Seasoned speaker, advisory board member, academic assessor and urban nature-lover who can often be found swimming in her local reservoir.
Lisa Merrick-Lawless, Co-Founder of Purpose Disruptors and Co-Creator of the Agency for Nature, shares why climate comms needs a creative overhaul.
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