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Reclaiming real: Why brands must lean into IRL experiences in the age of AI
By Margaux Bang
Real-world engagement is essential to building meaningful connections with audiences.
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Margaux is an experiential strategist at Sparks based in London, and has a dual MSc in International Business and Management from Ivey Business School and a degree in Journalism and Design from Parsons The New School for Design. She has experience working across various industries including luxury, fintech and FMCG with a portfolio of global clients including L’Oréal, HubSpot, and P&G.
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