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Brand rot: Your brand is rotting from the inside
By Marieke Dekker and Ellie Hou
Brands are not immune from brain rot, warns Marieke Dekker and Ellie Hou.
Read moreMarieke Dekker is the Head of Strategy at SuperHeroes. She currently leads the strategy team, working with global clients on diverse campaigns from social strategy and brand positioning.
Ellie is a strategy sidekick at Superheroes, the creative agency saving the world from boring advertising. She helps brands stay culturally fluent and future-ready with a fresh Gen Z/Alpha lens rooted in generational insight and emerging behavior.
By Marieke Dekker and Ellie Hou
Brands are not immune from brain rot, warns Marieke Dekker and Ellie Hou.
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