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Brand rot: Your brand is rotting from the inside

Brands are not immune from brain rot, warns Marieke Dekker and Ellie Hou.

Marieke Dekker and Ellie Hou

Head of Strategy & Strategy Sidekick SuperHeroes

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Marieke Dekker and Ellie Hou

Head of Strategy & Strategy Sidekick SuperHeroes

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Marieke Dekker is the Head of Strategy at SuperHeroes. She currently leads the strategy team, working with global clients on diverse campaigns from social strategy and brand positioning. Ellie is a strategy sidekick at Superheroes, the creative agency saving the world from boring advertising. She helps brands stay culturally fluent and future-ready with a fresh Gen Z/Alpha lens rooted in generational insight and emerging behavior.

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Branding Gen Z