Tennent’s dreams of Scotland’s World Cup
The campaign celebrates Scotland’s participation in the men’s World Cup group stage for the first time in 28 years.
Brands are not immune from brain rot, warns Marieke Dekker and Ellie Hou.
Marieke Dekker is the Head of Strategy at SuperHeroes. She currently leads the strategy team, working with global clients on diverse campaigns from social strategy and brand positioning. Ellie is a strategy sidekick at Superheroes, the creative agency saving the world from boring advertising. She helps brands stay culturally fluent and future-ready with a fresh Gen Z/Alpha lens rooted in generational insight and emerging behavior.
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