Top 10 Voices Reads of 2024
By Nicola Kemp
In a year where DEI has been deprioritised and defunded the top reads from Voices underline the power of active listening and learning from others.
Read moreNicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
By Nicola Kemp
In a year where DEI has been deprioritised and defunded the top reads from Voices underline the power of active listening and learning from others.
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By Nicola Kemp
The automotive brand is launching its new e-collection, supported by the world’s first digital pet.
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By Nicola Kemp
2024 was a landmark year for sports sponsorship, but the best is yet to come.
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By Nicola Kemp
Joanna White, Head of Customer Experience at Defender, and Leonie Raistrick, Brand Director, Defender and Discovery UK, on how to bridge automotive’s equality gap.
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By Nicola Kemp
The brand’s Christmas campaign capitalises on the social surge of the ‘Crimbo Limbo’ period.
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By Nicola Kemp
Alarmist rhetoric of ‘cancel culture’ marketers must remain bold in the face of backlash.
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By Nicola Kemp
The hard hitting campaign from VML Health and VML Chile for the Chilean Ministry of Transport has reduced road deaths.
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By Nicola Kemp
From Disney’s loveable Octopus, to Boots’ majestic Mrs Claus, 2024 was a festive ad season to remember for all the right reasons.
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By Nicola Kemp
The UK’s largest website for properties is ditching category conventions with a festive campaign, created by Neverland.
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By Nicola Kemp
BITE’s new weekly series rounds up the must-read articles of the week.
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By Nicola Kemp
The industry backlash to Coca-Cola’s AI Christmas underlines the defensiveness and disinformation surrounding the creative potential of AI.
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By Nicola Kemp
The beauty brand has placed purpose at its heart, transforming its relationships with consumers in the process, explains Avon's CMO, Özlem Çitçi.
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By Nicola Kemp
Kirsty Hathaway, Executive Creative Director at Joan London, on the new era of entertainment, making work you want to make and authentic influence.
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By Nicola Kemp
Comedian and actress Ruby Wax, Founder of mental health charity Frazzled, on taking stress seriously.
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By Nicola Kemp
Jennifer English, Global Brand Director, Johnnie Walker at Diageo, on why consistency and inclusivity is key to commercial and creative success.
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