Will Christmas 2024 be the ultimate silly season?
By Nicola Kemp
We ask industry experts if brands will be embracing light relief this Christmas season.
Read moreNicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
By Nicola Kemp
We ask industry experts if brands will be embracing light relief this Christmas season.
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By Nicola Kemp
Bridgerton star Adjoa Andoh steps into the starring role of Mrs Claus in Boots Christmas Werkshop.
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By Nicola Kemp
Trailblazing photographer Sane Seven has recreated the iconic ‘Labour isn’t working’ poster featuring pregnant women for The Female Lead and Peanut.
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By Nicola Kemp
The landmark industry survey will take place next year to supercharge inclusion in 2025 and beyond.
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By Nicola Kemp
The new campaign from Neverland highlights how Which? supports consumers through the festive shopping frenzy.
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By Nicola Kemp
The campaign, created by McCann, sees Kevin restore Christmas spirit.
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By Nicola Kemp
A cross media partnership sees the Red M&M hijack the upcoming festive film, Red One, in a campaign from T&Pm.
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By Nicola Kemp
Connie the doll and Trevor the dinosaur are back with a new campaign from T&Pm that promises to fulfil consumers' festive dreams.
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By Nicola Kemp
Chrissie Butcher and Matt Weston have launched a Kickstarter campaign to launch a card game to help break the stigma around periods
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By Nicola Kemp
We asked industry leaders how smart brands can better play the long game in the wake of today’s historic budget.
Read moreBy Nicola Kemp
Beavertown Screamings will run at London’s Prince Charles Cinema
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By Nicola Kemp
The new visual identity for freelance talent platform Upwork is designed to showcase a world of work that works for everyone.
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By Nicola Kemp
A new campaign from Dept uses projections to disrupt grey London days
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By Nicola Kemp
The global campaign sees the brand partner with Perfect Moment to create a Johnnie Walker Blue Label Ice Chalet bottle with matching carry bag
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By Nicola Kemp
We ask industry leaders if brands should be doing more to recognise the universal experience of Menopause
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