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Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Thought Leadership

Will Christmas 2024 be the ultimate silly season?

By Nicola Kemp

We ask industry experts if brands will be embracing light relief this Christmas season.

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Trend

Mrs Claus brings the beauty to Boots in festive spot

By Nicola Kemp

Bridgerton star Adjoa Andoh steps into the starring role of Mrs Claus in Boots Christmas Werkshop.

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Voices

Iconic poster recreated to highlight the motherhood penalty

By Nicola Kemp

Trailblazing photographer Sane Seven has recreated the iconic ‘Labour isn’t working’ poster featuring pregnant women for The Female Lead and Peanut.

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Voices

All In Census returns on March 12th

By Nicola Kemp

The landmark industry survey will take place next year to supercharge inclusion in 2025 and beyond.

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Trend

Which? launches festive advertising campaign

By Nicola Kemp

The new campaign from Neverland highlights how Which? supports consumers through the festive shopping frenzy.

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Trend

Aldi’s Kevin the Carrot is back for his ninth season of Christmas ads

By Nicola Kemp

The campaign, created by McCann, sees Kevin restore Christmas spirit.

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Trend

M&M’s partners with holiday film ‘Red One’

By Nicola Kemp

A cross media partnership sees the Red M&M hijack the upcoming festive film, Red One, in a campaign from T&Pm.

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Trend

Argos rocks into Christmas with upbeat campaign from T&Pm

By Nicola Kemp

Connie the doll and Trevor the dinosaur are back with a new campaign from T&Pm that promises to fulfil consumers' festive dreams.

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Fuel Your Imagination

London creatives break period stigma with Dadpax

By Nicola Kemp

Chrissie Butcher and Matt Weston have launched a Kickstarter campaign to launch a card game to help break the stigma around periods

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Thought Leadership

How can industry leaders push past budget-induced short-termism?

By Nicola Kemp

We asked industry leaders how smart brands can better play the long game in the wake of today’s historic budget.

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Trend

Beavertown partners with Pearl & Dean for horror classic screenings

By Nicola Kemp

Beavertown Screamings will run at London’s Prince Charles Cinema

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Trend

Upwork teams up with NOT Wieden+Kennedy to redesign work

By Nicola Kemp

The new visual identity for freelance talent platform Upwork is designed to showcase a world of work that works for everyone.

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Trend

Mammut encourages consumers to escape the city

By Nicola Kemp

A new campaign from Dept uses projections to disrupt grey London days

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Trend

Johnnie Walker targets Après Ski market with Priyanka Chopra Jonas

By Nicola Kemp

The global campaign sees the brand partner with Perfect Moment to create a Johnnie Walker Blue Label Ice Chalet bottle with matching carry bag

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Thought Leadership

Do brands still treat the Menopause as a marketing moment?

By Nicola Kemp

We ask industry leaders if brands should be doing more to recognise the universal experience of Menopause

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