Niki is a Creative Strategist with 25 years’ experience in strategy development, comms planning, brand management and market research, across national and global business. Working with global clients across a wide range of categories, such as Diageo, Honda, Molsen Coors, Eurotunnel, ghd, Octopus and PZ Cussons.
Southpaw’s Niki Macartney examines a shifting body positivity ideal, exploring both our physical health and mental wellbeing. Does what’s happening on the inside count for anything in 2020?
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Have you met the ‘Conscious Consumer’? They’re demanding that brands show us they care about the planet and demonstrate it single-mindedly.
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