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Thought Leadership

The conscious consumer shall inherit the Earth: Is your brand ready?

Have you met the ‘Conscious Consumer’? They’re demanding that brands show us they care about the planet and demonstrate it single-mindedly.

Niki Macartney

Strategy Director Southpaw

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Guest Author

Niki Macartney

Strategy Director Southpaw

About

Niki is a Creative Strategist with 25 years’ experience in strategy development, comms planning, brand management and market research, across national and global business. Working with global clients across a wide range of categories, such as Diageo, Honda, Molsen Coors, Eurotunnel, ghd, Octopus and PZ Cussons.

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Environment