About

Robert Jones was head of strategy at the global brand agency Wolff Olins, and is now an independent brand consultant. He’s advised chief executives and chief marketing officers at global businesses like Aviva, Daimler, Tesco and Virgin. Alongside these big businesses, he’s worked with smaller companies like Faber, start-ups like FutureLearn, and not-for-profits like Historic Royal Palaces, Oxfam and Wikipedia. As an independent consultant, his clients include Aldeburgh Festival, Courtauld Institute of Art, English Heritage, LDA Design, London School of Economics, National Trust and Proper Snacks. Robert is also Professor of Brand Leadership at the University of East Anglia, and founder of Brandland, a network for people working in branding in the Norwich region. He’s written two books: The Big Idea (2008) and Branding: A Very Short Introduction (2017).