By Shelina Janmohamed

Vice President, Islamic Marketing Email By Shelina Janmohamed

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Shelina Janmohamed is the Vice President of Islamic Marketing at Ogilvy. She is the author of Generation M: Young Muslims Changing the World. She has been named as one of the UK’s 100 most powerful Muslim women, and AdAge named her one of Europe’s Twenty Women to Watch.


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Why brands should also be living #TheFastLife in Ramadan

During the Muslim month of fasting, the Ramadan economy is estimated at approximately £200 million in the UK alone. Yet, this entire period has gone relatively unremarked by brands and retailers.

By By Shelina Janmohamed

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