Shelina Janmohamed is the Vice President of Islamic Marketing at Ogilvy. She is the author of Generation M: Young Muslims Changing the World. She has been named as one of the UK’s 100 most powerful Muslim women, and AdAge named her one of Europe’s Twenty Women to Watch.
This weekend, in addition to lockdown, Muslims will be embarking on Ramadan. Shelina Janmohamed, Vice President of Islamic Marketing at Ogilvy Consulting believes that brands that step up during this time will be remembered the most.
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During the Muslim month of fasting, the Ramadan economy is estimated at approximately £200 million in the UK alone. Yet, this entire period has gone relatively unremarked by brands and retailers.
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