About

With over 20 years’ experience in the Marketing Communications industry, Will has led and founded a number of successful independent, networked and private equity comms businesses.

Currently leading the martech platform, Send Me a Sample, which he founded in 2018 ahead of selling to the Smollan Group in 2024, Will was formerly Managing Director of the shopper marketing arm of M&C Saatchi, Managing Partner at the creative content agency, The Moment, and Head of Brand Experience at Leo Burnett.

Will has held senior relationships with Global clients such as Coca-Cola, Kimberly Clark, L’Oréal & McDonalds and regularly contributes to the industry through thought leadership and speaking engagements.