Just Eat docuseries spotlights UK local food heroes

‘Home of the Hotspots’ showcases some of Just Eat’s best UK offerings

Georgie Moreton

Deputy Editor, BITE Creativebrief


Showcasing some of the best local food hotspots, Just Eat Takeaway has released a new documentary-style social series to give audiences a taste of the UK.

The social-first branded content series has been created with the help of agency partner Dept, and reveals some of the best locally loved food spots the UK has to offer, all of which are available via Just Eat.

The series takes inspiration from popular food shows like The Bear. It has been designed to give audiences a look behind the food, inviting them into the restaurants to show the stories and sentiments that make the food establishments well-loved by their local communities.

Episode one goes to Northern Soul and RACK in Manchester. The series then celebrates Pride Month by visiting Macclesfield-based Yas Bean, known for its vibrant-colored coffees, scrumptious home-baked goods and supportive environment for the local LGBTQIA community. In the episode, Great British Bake-Off finalist Sandro Farmhouse goes into Yas Bean to taste some of the colourful treats that owners Mika and Dan create on the daily, and soaks up the welcoming atmosphere of the place.

The series goes behind the scenes to show that local food spots provide their local communities with so much more than a full stomach. The content celebrates the food establishments, their owners and their history, to highlight how food is imperative to communities and culture.

“Just Eat takeaway moments are about so much more than just the eating, and ‘Home of the Hotspots’ is about recognising that and bringing it to life in an engaging social-first way. The series celebrates the personality and craft behind the scenes of some of the UK’s most loved local food heroes. We’re proud to be kicking off the campaign with some incredible restaurant partners and look forward to shining a light on many more of our independents, one local hero at a time”, says Victoria Gold, UK Marketing Director at Just Eat.

The series is available on Just Eats’ owned social media channels and has so far been well-received by followers, with over 5.5M views on the first three episodes. New episodes will debut from restaurants across the country, throughout the rest of the year.

The series focuses on high quality storytelling to bring audiences closer to the food places they order from. Through well produced, documentary-style social content, the series gives people a more intimate insight into the range of places that Just Eat supports.

Celebrating local communities and helping audiences to discover new food favourites, the series deepens the brand's relationship with its audience and demonstrates Just Eat’s commitment to its restaurants.

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