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Jamie XX 'Gosh'
Sarah Peters
Business Development Manager CreativebriefJamie XX travels to the Chinese district of Tianducheng for his single Gosh. The nearly uninhabited city was built to impersonate Paris, right down to its replica Eiffel Tower.
Directed by Romain Gavras, the complex choreography and an albino protagonist worshiped by an army of tracksuited youths make for mesmerising viewing.
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