Ahead of the Women’s Six Nations Championship, Vodafone UK has teamed up with Roman Kemp in a social series designed to shine a light on women’s rugby and challenge stereotypes. 

The series, Roman vs. Rugby, sees Kemp take to the rugby pitch and engage in challenges with the Wales and Scotland Women’s Six Nations teams. 

Kemp is put to the test by the players in a series of challenges such as speed tests, pass accuracy and a crossbar challenge. The series brings to life the incredible skill of the female athletes. By showcasing the talent in the teams, their skill and personalities, the series aims to tackle stereotypes and shine a light on the sport in a pivotal time for women’s rugby. 

The skills, strength and talent of these athletes is undeniable,” says Jordan Stone, Head of Content & Influencer Marketing, Vodafone UK, “Our social-first approach has let us show off what sets the game apart, while also highlighting the players' personalities. It was great to work with the players to tackle the stereotypes that exist around women’s rugby and bring even more attention to the sport, as we gear up for a big year with the Women's Rugby World Cup." 

The series has been led by We Are Social Sport, the sports division of socially-led creative agency We Are Social. The social content will be published across Vodafone’s Instagram channel until the 22nd of April and will return in the build-up to the Women's Rugby World Cup 2025 in August. 

Vodafone are partners of Wales and Scotland Rugby. The social content builds on this partnership and underlines Vodafone's commitment to Welsh and Scottish Women’s Rugby, uplifting athletes within the sport. 

With the help of Kemp, the fun and engaging content shines a light on the talent in Women’s Rugby.