YouTube levels up creator partnerships with social series
‘The Brand Deal Desk’ series aims to help creators level up their brand partnerships on YouTube.
How to build cultural relevance at speed, scale emotional connection, and grow brand equity in today’s attention economy.
Adam Biddle is the CEO and co-founder of GH05T, the social agency behind brands including HSBC, Unilever and NBC Universal. With over 15 years’ experience in the industry, he has worked on social media for major artists including Robbie Williams, Fatboy Slim and Lily Allen. Since co-founding GH05T, he has grown the agency from 9 to 45 staff and expanded its client base from celebrity talent to global corporate brands. Adam’s experience spans entertainment, social strategy and brand leadership.
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