Fuel Your Imagination
Marc Jacobs underlines the power of inclusivity with 'I am perfect as I am' campaign
By Nicola Kemp
Marketing based on self-love rather than a drive to be someone else or hide perceived flaws is a powerful step-change for the beauty market.
Fuel Your Imagination
Ready for Business offers personalised mentoring at scale for young people
By Izzy Ashton
Ready for Business actions what so many have talked about for years at a time when young people need support and opportunity more than ever.
Fuel Your Imagination
Love Cinema celebrates the return of the big screen, at last
By Izzy Ashton
The campaign captures the sheer escapism that a couple of hours at the cinema can bring, celebrating people’s love for it and demonstrating just how powerful storytelling can be.
Fuel Your Imagination
Not another COVID ad: Coca-Cola and George The Poet deliver pure creative excellence
By Nicola Kemp
At a time when many in the industry have been expressing COVID-ad fatigue, with this unique blend of craft, creativity and open-minded optimism, Coca-Cola has successfully raised the bar.
Fuel Your Imagination
The London Essence Co and Splendid provide a taste of travel in new campaign
By Nicola Kemp
Through a new at-home or in-bar experience, The London Essence Co is successfully delivering a slice of holiday escapism when for many consumers travel remains out of reach.
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The Great Reset wants accidental climate heroes to answer its creative brief
By Izzy Ashton
The Great Reset’s creative brief offers the creative industry the chance to reframe what it means to be a climate hero. It also grants the next generation the power to make decisions about their own future.
Fuel Your Imagination
GSK partners with GAY Times to celebrate Pride & represent the LGBTQ+ community
By Izzy Ashton
One of the most impactful ways that brands can honour the Pride movement is by representing and reflecting the LGBTQ+ community within their marketing and advertising campaigns.
Fuel Your Imagination
The National Saturday Club celebrates the next generation of creatives in its virtual Summer Show
By Izzy Ashton
The digital show is an example of the power of creative collaboration to recognise and amplify the next generation of diverse talent.
Fuel Your Imagination
Airbnb & the iOC host a virtual Olympic games
By Izzy Ashton
As the sporting world continues to exist primarily online, this festival offers people a chance to connect with the athletes who inspire them, to hear stories of empowerment and to feel a sense of community.
Fuel Your Imagination
City of Women London redraws the Underground map to recognise notable women
By Izzy Ashton
The new map is designed to generate a conversation about the intersections between public spaces, history and gender; about who has the right to recognition and who deserves to be given space.
Fuel Your Imagination
NABS takes art auction virtual to fund industry support
By Nicola Kemp
The event comes in the midst of a phenomenal surge in demand for NABS’ vital support services from across the industry.
Fuel Your Imagination
ITV’s new initiative underlines the creative firepower of diversity
By Izzy Ashton
Diversify the input and offer a platform to different voices and the stories creatives are able to tell will be richer in turn.
Fuel Your Imagination
Audible offers travel-starved consumers a taste of Gilead
By Nicola Kemp
From city breaks to Gilead, to warmer weather on the surface of Mars, Audible's latest campaign delivers some much-needed light relief to experience-starved travellers.