By Izzy Ashton
Moonpig’s latest campaign feels particularly pertinent as the company teams up with the NHS Blood & Transplant service to celebrate mothers while simultaneously encourage fathers and sons to donate blood.
By Izzy Ashton
The Woodism prints shine a light on the unique beauty of neurodiverse thinking, demonstrating the power of difference and the importance of focusing on small moments of love in amongst life’s challenges.
By Izzy Ashton
To celebrate the release of the new Samsung Galaxy S20 5G, Argos gave customers the chance to have their new handsets delivered by parkour runners.
By Izzy Ashton
As part of IWD 2020, SheSays have launched #SpamForEquality, campaigning for equalparentalleave.com, inviting CEOs to pledge to review their paid parental leave policies by International Women’s Day 2021.
By Izzy Ashton
'Be a Lady They Said' is a raw, powerful and so very true depiction of half of the world’s population’s lived experience, a fierce demonstration of female resilience when it comes to dismantling modern cultural gender norms.
By Izzy Ashton
With their Creative Differences handbook, Universal Music is providing an example of a company acting rather than talking; creating a solution for a space where they couldn’t see one, and sharing that solution across the industry.
By Izzy Ashton
While it might be sickly for some, or sheer marketing commodity for others; Valentine’s Day is also a chance for people to show their love, in whatever shape or form that takes.
By Izzy Ashton
The Conversations from Calais project is capturing conversations that would otherwise go unheard; giving a voice to people who, more often than not, aren’t given the space to have one.
By Izzy Ashton
In a digitally driven ecosystem, connection in the real world has become an increasingly important way to build meaningful connections with distracted consumers.
By Izzy Ashton
Sainsbury’s response to Beyoncé’s launch of her new collection for Ivy Park in collaboration with adidas is a marketing moment to celebrate.
By Nicola Kemp
As a new decade dawns, a fresh aesthetic of nostalgia is emerging according to Shutterstock’s annual Creative Trends Report.
By Izzy Ashton
The Illegal Blood Bank is a marker of how far we still have to go when it comes to overturning historic discriminatory laws and legislation against different communities.
By Izzy Ashton
As the saying goes, actions speak louder than words. In NatWest’s case, they aren’t just talking about how they believe in female-led businesses; they are developing schemes to actually help them.
By Izzy Ashton
At a time when what constitutes success is fundamentally shifting, how brands represent aspiration, particularly when targeting women, is in flux.
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