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George at Asda and CPB London reject stereotypes with FENOMENAL campaign

The vibrant campaign encourages audiences to embrace their own definition of femininity

Georgie Moreton

Deputy Editor, BITE Creativebrief


George at Asda

George redefines what it means to feel feminine. No more trying to live up to all those conflicting standards and stereotypes: be skinny, but still curvy. Show skin, but not too much. Be a girl boss, or even a mum boss, but don’t be too bossy…Whatever makes you feel FENOMENAL.

Crispin Porter Bogusky, London

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