Gymnast Becky Downie on how brands can partner with athletes
Speaking at Creative Equals’ RISE conference, Downie emphasised the importance of authenticity and understanding in building progressive partnerships.
Wieden + Kennedy’s ‘Don’t Drink and Dive’ delivers a serious message using a loveable icon and cultural relevance
Jeevan is a Senior Account Executive at Pumpkin PR. She joined the world of PR from journalism, where she developed her focus on writing about culture and fashion.
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