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Maltesers invites mums to speak openly about maternal mental health

‘The Massive Overshare’ aims to help increase both an understanding and recognition around an issue that is frequently undetected and misdiagnosed.

Izzy Ashton

Deputy Editor, BITE Creativebrief



As part of Maltesers' new campaign, we helped the brand shine a light on mums' overshares. This Mother's Day in the UK, we invited mums to set free the feelings, worries and truths they usually keep hidden and normalise the conversation around motherhood's spectrum of emotions.

AMV BBDO, London

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Mental Health Motherhood

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