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Cadbury’s rewards kindness with sharing bar
The limited edition range helps consumers to share their bars by attributing chocolate chunks to acts of generosity.
McVitie’s Jaffa Cakes defies categorisation, inviting its audience to do the same
A new ad from TBWA\London, whilst channelling the brand ethos at its heart, is a joyful reminder of the importance of a little bit of silliness.
Izzy Ashton
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