Interviews
‘Subculture is the most powerful tool we have’
Louis Persent, Co-Founder and Creative Director at Weirdo on the power of embracing the niche
Pizza Hut’s Christmas pizza kicks off the festive feasting season
When there is much that is unsettling about the world we live in, campaigns such as this are important reminders of the restorative power of humour and, of a novelty pizza to brighten up the winter evenings.
Izzy Ashton
Deputy Editor, BITE CreativebriefPizza Hut
To celebrate Pizza Huts first-ever festive pizza, Iris and Pizza Hut created an online campaign,'The 55 Days of Christmas Pizza'. Christmas pizzas aren’t usually the norm, so Pizza Hut decided to put this right, by kicking off Christmas early with its unique Christmas pizza carol
- Agency:
- Iris, London
Sector
Food & Drink
Bite Insight
Christmas is a season for many things but perhaps chief among them is the permission to indulge in any given food at each and every hour of the day. We all have our festive favourites but perhaps one item that is never included in the Christmas spread is a seasonal pizza.
Pizza Hut are determined to rectify this with the launch of ‘The 55 Days of Christmas Pizza’ from Iris. This festive pizza is adorned with onion and sage stuffing, chicken and bacon, and red wine gravy.
The campaign itself has been designed to poke fun at the seemingly annual tradition of Christmas festivities starting earlier and earlier each year.
The film stars Pizza Hut’s now renowned spokesperson Parker J Parkerson as he transforms into a chorus of Dickensian Christmas characters, all performing a unique Christmas pizza carol.
Shaun Mcilrath, Chief Creative Officer at Iris, said: “For most of the nation, Christmas is no longer just a day, few days or even a week; every year the lead up gets longer and longer. We decided to lean into this quirk and get in there early with our tongue-in-cheek celebration of Pizza Hut’s new Christmas pizza.”
When there is much that is unsettling about the world we live in, campaigns such as this are important reminders of the restorative power of humour and, of a novelty pizza to brighten up the winter evenings. It demonstrates the power of a lovable, popular character to connect with consumers on their phones, their radios and, perhaps most importantly, in their homes.
Agencies Featured
Users who viewed this article also looked at:
