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Starbucks highlights the importance of trialling a new name

In the winning campaign of the Channel 4 Diversity in Advertising Award 2019, Starbucks powerfully celebrates the trans community by depicting the agency and happiness that comes from those who are transitioning hearing their name called out for the first time.

Izzy Ashton

Deputy Editor, BITE

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Starbucks

Re-positioning Starbucks as an inclusive space where everyone is welcome.

Agency:
Iris, London