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Starling Bank celebrates the passion and ambition of SME business owners

By celebrating the ambition and passion of SME business owners, the bank shows a level of empathy that is often missing from financial advertising.

Izzy Ashton

Deputy Editor, BITE

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Starling Bank

For anyone who’s started their own business they’ll recognise that feeling of plummeting towards certain ruin before turning on a dime and soaring through the clouds. This TV, outdoor and radio campaign has been lovingly crafted for those heroes.

Agency:
Wonderhood Studios , London

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Finance