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For Tesco, there’s no naughty list this year

After a year of unrelenting uncertainty and hardship for many, an ad break that can put a smile on people’s faces feels more important than ever.

Izzy Ashton

Deputy Editor, BITE

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Tesco

The new festive ad from Tesco recognises the tough year and urges shoppers to not worry about the “naughty” things they might have done in 2020 and tuck into the finest food and drink Tesco has to offer.

Agency:
BBH London, London

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