There are many behaviours that consumers will be glad to leave behind when lockdown tentatively lifts; whether they be around failed baking attempts, or spending too much time alone. But there have nonetheless been certain attitudinal shifts which many hope will continue to stick more long term.
This is the message behind Truant’s latest short film, ‘Second Chances’, which wants to encourage more long-lasting change in a post-COVID world. The thought-provoking film wants people to think twice before slipping back into pre-lockdown habits.
The film’s narrative urges people to examine their behaviour in terms of the world around them, as the voice over takes on the style of an American preacher delivering a powerful sermon, with clips showing the damage humans have inflicted whether it’s environmental, social or economic.
Ultimately, the film’s message is one of hope; hope for a future that each person has the choice to shape differently. Charlie Lindsay, a Creative at Truant, explains: “We are all at a crossroads and it’s important we step in the right direction.”
“Second chances. They don’t come around every day. Yet here we are, a chance to reset,” declares the film. As many begin to discuss what the ‘new normal’ could look like post-COVID, the consumer choice, whether it’s around equal opportunity, protecting the planet or shopping choice, is coming to the fore. As this campaign so powerfully demonstrates, the individual has the power to ensure it is an improvement on the world we lived in before. As the voice over asks: “What exactly was normal about normal anyway?”