“Change isn’t something that brands are prepared for”

Paul McEntee, Founder of Here be Dragons on why now is the time to ditch the tokenism and recognise the true power of purpose.

Nicola Kemp

Editorial Director Creativebrief

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Purpose has arguably fast become the most overused and misunderstood term in advertising. However, Andy Last, CEO of MullenLowe salt is determined to prove that tackling social issues can drive business growth.

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“Change isn’t something that brands are prepared for”

Nicola Kemp

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Andy Last, CEO, MullenLowe salt

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