agenda21 Digital believes that strong, effective partnerships with clients are built through high-performance agency-client teams. Innovation is seen as key – however businesses aren’t necessarily thinking about what innovation is, or how to get there.

Martin Palethorpe, Executive Coach & Founder of the Pragma Performance Consultancy, was therefore invited to head a masterclass exploring how to innovate more effectively – how to unleash your ‘creative confidence’.

Key Take Outs:

We are all born with creative confidence, but socialisation knocks it out.” –David Kelley, IDEO.

Martin Palethorpe’s ‘Principles of the Human Mind’: Thought creates our entire experience of life. But thought is not truth, even though we behave as if it were so.

There is a difference between personal thinking, clouded by judgement and feelings, and impersonal thinking, enabling a higher, clearer quality of mind. Only the latter enables true creative thinking.

To find out more please contact Tom Cella at agenda21 Digital