Gen Z embody a new era of creative communication. As a digitally native generation, they think about creativity through technology, but are also more conscious of the damaging impact technology can have on their mental health. They are also, as Moussavi said, a generation of activists: "They feel they have an opportunity to change the future and they feel they have a responsibility to do so." Social media has made them conscious of and concerned about broader global issues. And has also empowered them to feel they can bring about change.
In the panel discussion that followed, Amanda de Cadenet, Founder and CEO of Girlgaze, spoke passionately about her latest venture, the development of a digital jobs platform to allow female-identifying, majority Gen Z, creatives to not only showcase their work but to generate opportunities from it. Social media has given this generation a level of creative independence that is liberating. They don't need external representation; they just need, as de Cadenet outlined, a place where they "can go, where they can speak up, be represented."
The panel, and subsequent report, also highlights Gen Z's need for real world experiences that compliment the ones they're having in the digital space. As Jennifer Sey, Senior VP and CMO of Levi's explained, "This generation are living through their screens but they want the experience, the conversation in real life." It's a realisation that Refinery29 have championed with their project 29Rooms.