Thought Leadership
Festival of Marketing 2017
By Izzy Ashton
The discussion ranged from targeting to creativity and finally the mutual acceptance that marketing is not a profession to be ashamed of but rather it needs to be recognised as an important part of the real world.
Thought Leadership
Social Media Week London 2017
By Izzy Ashton
While there was continuous discussion about the reach of social, there was also a greater focus on AI and bots, and the doors that they can open but also the dangers they pose.
