Using the industry’s creative power
The creative power in this initiative comes through the collaborative approach taken to its conception, built off the back of data and research and open to all who want to pledge their support. Iris’ launch film has been designed as a call to arms for the industry, an invitation to use its collective creative power to bring about lasting change.
To keep its environmental impact to a minimum, the film was created entirely in-house using stock imagery. As Ben Essen, CSO at Iris, explained: “The launch film is a reminder that our industry creates a lot more than just nice films - we create mass behaviours, many of which are unsustainable. When 8 out of 10 people are telling us to take responsibility for the behaviours we encourage, is it time for us to assess the true impact of our creativity?”
The website will enable people to access resources and pledge support. This includes a white paper written by strategists at Gravity Road and Thinkhouse which aims to help further people’s understanding of the issue at hand and of the means which they have to bring about change. It suggests resetting behaviour on individual, collective and professional levels.
The Purpose Disruptors will also be hosting Virtual Great Reset Gatherings daily from 8th to the 16th July to further inform people and offer them a space to learn more, ask questions and share knowledge.
As Jem Lloyd-Williams, CEO at Mindshare explained: "To tackle the extraordinary issue of Climate change we need cooperation of people, organisations and companies. We need to work together to develop solutions to the manifold problem’s climate change causes.”
The Great Reset is yet another example of the power of creativity under constraint and how, when the industry can cast aside its traditionally held competitive nature, it can use creativity for good. Old ways of operating, of living and working are perhaps not sustainable, for individuals, for businesses and for the planet. The current crisis presents a unique opportunity to carry the behaviours developed under lockdown forwards, to create a new normal that will safeguard our planet’s, and our own, future.
Visit The Great Reset's website to find out more.