British Gas is bringing back brand characters with the launch of a new brand platform ‘Taking Care of Things’ backed with a furry family of blue ‘Things’.

The brand platform, which is designed to reinforce the brand’s commitment to keeping British homes warm and working, was created by T&Pm and has been a year in the making. 

The campaign introduces audiences to ‘the Things’, a fluffy blue family of brand characters. Characters which have designed to make consumers feel cosy and relaxed. Delivering the reassurance that British Gas will be there whenever they need them.

The campaign launches with a 60-second film, directed by Si & Ad at Academy Films, with animation crafted by ETC. The film intimately portrays the Thing family navigating one of life's most exciting yet stressful moments: moving home. 

However, with the help of British Gas, the Things take the big move in their stride, apart from when it comes to making a cup of tea. The film features the strapline 'You make it a home, we keep it warm and working. British Gas – Taking care of Things’.

The launch ad will air during Gogglebox this evening, with media planning and buying devised by OMD UK. The integrated campaign extends on television, capitalising on British Gas’ existing Channel 4 Homes partnership.

In addition, print, radio, cinema and social media activations will bring the campaign to life.

Speaking on the campaign, Andy Freeman, Group Brand & Marketing Officer at British Gas says: "Our new 'Taking care of things' platform, brought to life by 'The Things,' perfectly captures our commitment to providing reliable service and ensuring ourcustomers can relax and enjoy their homes, knowing we've got them covered."

Matt Moreland and Chris Clarke, Group Creative Directors at T&Pm, added: “We wanted to create a campaign that truly resonated with people on an emotional level. The Things represent the warmth, comfort and peace of mind British Gas provides.” 

They continued: “We’re hoping the British public will want to hug them just as much as we do, which is quite a lot by the way.”

To hear the inside story on how British Gas and T&Pm brought the Things to life, please click here.