May 9th 2025

Lifting the lid on the British Gas school of brand platform building

How British Gas and T&Pm are embracing brand fluency with a family of brand mascots, fuelled by human creativity and Generative AI.

Nicola Kemp

Editorial Director Creativebrief

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Lifting the lid on the British Gas school of brand platform building

Nicola Kemp

Related Tags

Agencies Featured

T&P

Users who viewed this article also looked at:

90 years of the Masters: A masterclass in brand, culture and consistency

How brands can maximise the influencer effect

British Gas leans on the power of lovable brand mascots

Launching successful brand activations on a budget

What does it take to be memorable in 2025?

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