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How to harness the positivity of new possibilities all year round
For me, back to school was always a time of new pencil cases, sparkly pens, and the must-have bag of the moment (always impractical). With my own kids, I do my best to instil excitement rather than dread – who knows what the new school year will bring girls, how exciting! They look blankly at me and tell me to chill.
But this sense of anticipation, the excitement of what might happen, is fantastic (and we no longer have hours of maths to dread, winning!). The back-to-school feeling transcends into positivity and an undeniable energy.
We get used to seeing Q4 as the final few miles in a race we weren’t fit enough for, we’re exhausted and emotionally drained from 9 months of careful persuasion, coming up with new ways to tell our clients’ stories, and faking it till we make it.
But what if we reframed this final quarter as a time for refreshing our creativity and rebooting our personal resilience. If we learn from the previous 9 months and reflect on them constructively, we can use that to great advantage.
It becomes a time of growth and a source of energy that will carry us to the end of the year. The time when budgets are revised, campaigns are planned, and new work comes into view. This is the time to be full of enthusiasm and focus: it may be the final miles, but they could be what counts at the end.
Here are 5 low-maintenance ways to feel the back to school energy all year round:
So, get your new pencil case out and those shoes you’d have loved back in the day, and march into September with renewed energy. Have fun!
Holly has a track record working with leading consumer brands and organisations. From high impact Nike campaigns with Premier League and England players to breaking the record for the highest altitude speed dating with Expedia, embedding a Sky news crew with the Army, her career has been varied. At Current Global Holly leads the consumer practice. She leads the global PR for the newly launched Saudi Arabian airline Riyadh Air, and Pullman Hotels. She has won several industry awards for her innovative campaigns and use of media to communicate brand strategy such as PR Week Gold for The Army on Everest. Prior to Current Global, Holly founded a communications agency which focused on consumer, social and digital activations for lifestyle clients. Work included the award winning social campaign for Shorn wines and brand lead for Lizi's Granola. Outside work Holly runs, plays hockey and has a passion for painting. She also loves a boot fair with her two teenage girls.
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