What Arsène Wenger can teach CMOs about winning with culture
Arsenal's sucess is the result of decades of commitment, writes Masibu Manima.
‘It’s time to kickstart a more human-first approach to technology’ says Rob Conibear, Managing Director at Jung von Matt London
Over the past two decades I’ve led teams and helped solve marketing challenges for a wide range of global brands across a spectrum of categories. From Bumble to BlackRock. Including Coca-Cola, Google, Axe, British Airways, Samsung, Activision, and many more. I believe that good work comes from a focused strategy for the brand, the marketing model and the team. When those three are aligned, it opens the doors for a brand to show true personality. I’ve always felt like a bit of an outsider in the industry that has so many leaders from public schools. But the industry is changing and I enjoy being part of that.
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