What Arsène Wenger can teach CMOs about winning with culture
Arsenal's sucess is the result of decades of commitment, writes Masibu Manima.
The annual cornucopia of ideas, inspiration and tacos that is SXSW is drawing to a close in Austin. This was the year Elon Musk crashed the party, Arnold Schwarzenegger talked tough on climate change and Ashton Kutcher even hosted his own start-up contest.
Marie loves to tell inspiring stories about the future and how people and the world are is changing. As Global co-lead for VML Intelligence, she regularly shares future visions with international audiences, translating trends into compelling insights and actionable opportunities. She has been widely quoted as a futures expert in outlets such as the Financial Times and the New York Times among others. She writes regularly for VML Intelligence on the intersection between culture, consumer behaviour and innovation. She has authored award-winning research on themes from inclusion to emerging technology and co-leads the annual VML Future 100 trends report, now in its tenth year.
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