Surfacing the real challenges
Women having a place in the football industry is now a living reality. Not only on the pitch but far beyond where women are taking on more and varied roles across the footballing industry. However, if the need for more work to be done in this area was ever in doubt, recent research with WIF’s 4,000 strong membership of women and men, commissioned by Women in Football in collaboration with Sports Marketing Survey, makes for sober reading.
Key findings show that whilst two thirds (66%) of women have experienced gender discrimination in the footballing workplace, only 12% of incidents were reported. Furthermore, when problems were reported, the survey indicates they were “brushed under the carpet”, with the mis-used term “banter” the most common form of discrimination. Some 52% of respondents have experienced or witnessed this and a further 82% said they have faced obstacles in their football career.
Beyond the pre-conceived challenge of simply creating access for women, lay the on-going issues of work-place disrespect and career-stifling bias. Whilst progress had been made, there remained a long way to go.
More playmaker than drum beater.
Homing in on a clear point of difference
Most action in the area of gender equality is positive and many organisations and well-known brands are championing the need for greater diversity & equity. Shining a light on the issue and driving awareness is fundamental. Women in Football’s strength however, lay in providing pragmatic and sustained practical support and thought leadership.
By leveraging expertise from across the full gambit of the footballing world and beyond, Women in Football are able to effect change at different levels across the industry in varying ways. Women In Football support professional development by running bespoke Leadership Courses, offering coaching and mentoring that help upskill and support their members on their career pathway, corporate consultancy and workshops with industry leaders on how to create more inclusive organisations as well as offering support to women who themselves are experiencing discrimination in the workplace. Women in Football take a ‘boots on the ground’ approach to making a real difference.
With solid foundations of integrity and thought-leadership, Women in Football found themselves well poised to take a noticeably differentiated and meaningful stance, in what is an increasingly, and rightfully, noisy arena.
All together now.