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‘I don’t think brands create culture. I think people do’
Rory Natkiel, Head of Strategy at Sid Lee London shares how music makes him think differently about culture
Rory Natkiel
Chief Strategy Officer Sid LeeAbout
Rory spent 15 years in the music industry as an electronic music producer, DJ and promoter before making the move to marketing in 2009. Since then he's made his way from social specialist to digital marketer to brand strategist, via search, content and PR roles both in-house and agency-side. This diverse background means he is able to help clients navigate complex multichannel marketing environments. Before joining Sid Lee he was Head of Strategy at Iris, and over the last five years has worked closely with global brands including adidas, Lidl, Pizza Hut and Starbucks.
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