Creature’s Andrew Gibson on why the talent crisis needn’t be a business challenge
Andrew’s day job is putting the ‘intelligent’ into ‘intelligent misbehaviour’, but he’s far from averse to a spot of strategically astute mischief. He kicked his career off at strategic behemoth McCann, where a few months in account management showed him that he was perfectly suited to a role as a planner. He soon made that leap official, leading all sorts of pieces of global business, including Mastercard and Nestle. Andrew joined Creature in 2013 to head up strategy on the Carling account, becoming our first Head of Strat two years later, and our first CSO at the start of 2017. As passionate about helping businesses be better as he is about driving their comms, Andrew’s twin obsessions are making sure we understand audiences better than anyone else and making sure we’re focused on making work that works.
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