Tennent’s dreams of Scotland’s World Cup
The campaign celebrates Scotland’s participation in the men’s World Cup group stage for the first time in 28 years.
With brands reigning in their ad spend, Elliot Maher, Co-Founder of Rising Tyde believes the climate is ripe for the rise of a more flexible, transparent and agile agency model built around a collective formula.
Rising Tyde co-founder Elliot Maher is an experienced multichannel marketer and strategist with over 18 years’ experience in product management, design, brand and customer loyalty, working across start-ups, technology companies, retailers and large corporates. He has held key roles at Babylon Health, GAME, O2, Sky and Les Mills International. He is passionate about delivering effective change in businesses of all types and believes a lean, collective model makes digital transformation simpler for businesses to adopt and benefit from.
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