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Out of touch: How to make emotional connections in the time of COVID-19

Tom Poynter, MD of Southpaw on how brands can assert themselves thoughtfully and with relevance, using digital means, to support and emotionally connect with people in lockdown.

Tom Poynter

Managing Director Southpaw

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Tom Poynter

Managing Director Southpaw

About

Tom Poynter is currently the MD of Hakuhodo agency Southpaw. His experience spans 20 years in advertising and creative agencies holding leadership positions at Publicis, Digitas and Iris Worldwide.

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Digital Emotion