Tennent’s dreams of Scotland’s World Cup
The campaign celebrates Scotland’s participation in the men’s World Cup group stage for the first time in 28 years.
Ensuing trust is not without its challenges, writes Adam Christensen
Adam Christensen is the Chief Marketing Officer at Notified, which is dedicated to enabling the world's corporate storytellers - PR and IR Pros - with the most innovative technology and expertise to be in control of their narrative. Beginning as a PR professional in NYC more than two decades ago, Adam has led communications and marketing teams at some of the world's most innovative technology companies, including PayPal, IBM, Ingram Micro, AppDirect and Juniper Networks. Adam lives in Southern California with his wife, five children, large dog and two cats.
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