Tennent’s dreams of Scotland’s World Cup
The campaign celebrates Scotland’s participation in the men’s World Cup group stage for the first time in 28 years.
Yuval Ben-Itzhak, President at Socialbakers explores what the rise of this new social app means for brands and their marketing teams.
Yuval joined Socialbakers in 2017 and has over 20 years' experience managing tech companies. As a technologist at heart, having taken on the role of CTO at AVG Technologies, Yuval was instrumental in taking the company public in 2012. His advertising and marketing experience started when he was CTO at Outbrain, the ad tech platform, and now as Socialbakers' President, he loves to get involved with the company's marketing efforts. Yuval also regularly shares his thoughts on social media trends and innovations with international media like Reuters, The Financial Times, and the BBC.
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