Tennent’s dreams of Scotland’s World Cup
The campaign celebrates Scotland’s participation in the men’s World Cup group stage for the first time in 28 years.
Sports branding and narratives are growing more complex and encompassing communities.
Beth Andlaw is one of the cofounders of FORM. She is a brand communications director and strategist with a passion for issues-based and cause-driven campaigns that drive real change. With experience at some of London’s top communications agencies, she brings a wealth of expertise in brand strategy and crisis communications to her work. Beth believes in the power of strategic brand messaging to impact society, creating clear, resonant narratives that brands can confidently take to market. Known for her pragmatic yet optimistic approach, she works closely with clients to uncover the heart of their brand challenges, crafting future-focused directions rooted in actionable strategy.
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