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Spotify’s competitors are now Peloton and TikTok: Why brands must look out of sector to stay ahead of the curve

Paul Reynolds, Managing Director and Partner at MassiveMusic, looks at the importance of music in building connections with audiences and why Spotify needs to be wary of new challengers.

Paul Reynolds

Managing Director MassiveMusic

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Paul Reynolds

Managing Director MassiveMusic

About

Paul’s career in music started in the late 90s producing and DJing in the dance music scene. After a brief hiatus in the advertising photography world, Paul returned to music production where he managed major international productions for broadcast branding, promos and commercials. He quickly moved up to Head of Production & Business Development, managing a team of producers and composers. In 2011, Paul set up the London operation for international music agency MassiveMusic. He entered the company to the UK and Europe's sonic branding & strategy, music production, supervision, and talent management industries, quickly becoming one of London's leading music agencies. For lovers of 90s house and drum'n'bass, Paul can still sometimes be caught dusting off his decks for a nostalgic vinyl trip.

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