Tennent’s dreams of Scotland’s World Cup
The campaign celebrates Scotland’s participation in the men’s World Cup group stage for the first time in 28 years.
Ben Knapp explores how travel brands can harness the excitement of this summer’s sports extravaganza
Ben began his career early, starting a design consultancy pre-university. After graduating, he grew his business while pursuing an MA in Brand Strategy. He sold the business and joined Saffron in 2006, where he’s been ever since. Specializing in telecoms, finance, industry, and place branding, Ben’s worked with clients including A1 Telekom Austria, City of London, Kyocera, Facebook, and XING.
Looks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in