Kim Walker, Founder & Chairman of Aprais on the importance of developing resilience, for both clients and agencies, in a post-COVID world.
Kim Walker is Founder and Chairman of Aprais, the world’s leading relationship management company that uses data-driven evaluations to drive better, more productive partnerships for global marketers and communications agencies. Before establishing Aprais in 2000, Kim spent 30 years in the advertising industry and held senior management positions in Singapore, Hong Kong, New York and Tokyo. At the age of 27 he was appointed Managing Director of Ted Bates in Hong Kong, overseeing a staff of 180. He has since held leadership positions with global agency networks across Asia Pacific region including Chief Operating Officer for Carat Asia Pacific, President Isobar APAC and Regional President and CEO for M&C Saatchi. Kim’s first entrepreneurial venture, award-winning strategic planning consultancy SPI, was acquired by Aegis PLC. Along with team performance evaluations, Kim is also a global thought-leader on the ageing demographic and co-authored the book Marketing to the Ageing Consumer through Palgrave MacMillan in 2013.
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