Tennent’s dreams of Scotland’s World Cup
The campaign celebrates Scotland’s participation in the men’s World Cup group stage for the first time in 28 years.
Kate Howe, Executive Director of MSQ on how, thanks partly to the pandemic and partly to the evolution of martech, B2B marketing is emerging from its tired stereotype and reimagining itself.
Kate’s responsible for shaping and implementing our growth strategy and developing our multi-disciplinary proposition. She joined MSQ from Dentsu Aegis Network, where she led the network’s creative, customer experience and commerce agencies. She’s also spent time as the CEO and Chair of B2B agency gyro and was the Chief Marketing Officer of Gala Coral Group. Kate’s on the Board of Trustees at Macmillan Cancer Support and Honorary Secretary of the IPA.
Looks like you need to create a Creativebrief account to perform this action.
Create account Sign inLooks like you need to create a Creativebrief account to perform this action.
Create account Sign in