Tennent’s dreams of Scotland’s World Cup
The campaign celebrates Scotland’s participation in the men’s World Cup group stage for the first time in 28 years.
Anna Forbes shares how marketers can better maximise the opportunities CTV has to offer
With over two decades of experience in the ad tech industry, Anna Forbes has led teams across Europe and the US at companies such as The Trade Desk, Xandr, and now DoubleVerify. Her expertise lies in developing long-term strategies for clients and nurturing companies from start-ups to mature entities, driving them toward their maximum potential. Recognised for her contributions, Forbes was shortlisted for Ad Tech Personality of the Year in The Wires Global 2022, highlighting her significant impact on the industry. Forbes is responsible for the execution of DV’s expansion strategy in Northern Europe, building engagement with and delivering success for key brands and agencies in the region.
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