January 27th 2022

Why the No More Red campaign between Arsenal and Adidas highlights the sports brand’s need to educate

The Turmeric Co.’s CEO Thomas Hal Robson-Kanu says brands can adopt greater purpose through education when marketing themselves to sports fans.

Thomas Hal Robson-Kanu

CEO The Turmeric Co

Guest Author

Thomas Hal Robson-Kanu

CEO The Turmeric Co

About

Thomas Hal Robson-Kanu is a Welsh international footballer and CEO of The Turmeric Co.

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Why the No More Red campaign between Arsenal and Adidas highlights the sports brand’s need to educate

Thomas Hal Robson-Kanu

Thomas Hal Robson-Kanu

About

Related Tags

Users who viewed this article also looked at:

Tennent’s dreams of Scotland’s World Cup

Purposeful partnerships

The Broken Toy Factory: mending and reflecting

What Arsène Wenger can teach CMOs about winning with culture

Gymnast Becky Downie on how brands can partner with athletes

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